Short documentaries filmed while meeting entrepreneurs and brands in Pakistan: their story, their products, behind the scenes. A way of showing everything that's being built there. The videos are in French.
A meeting with Jérémie Malvy, French-Pakistani entrepreneur and co-founder of Biomonde (over 180 organic stores in France), and Imran Saleh. Their project: a cheese factory combining French know-how with Pakistan's local resources, with a French and Pakistani team.
Watch on YouTubeFrom the village of Adhi to a fast-food chain and a property project in Europe: the journey of a Pakistani entrepreneur who also gives back to his community through the Sakina Welfare Trust clinic.
Watch on YouTubeA young woman of Turkish origin introduces Lahoris to the food of home: five restaurants in the city's best neighbourhoods, and a glass kitchen that puts on a real show.
Watch on YouTubeNada, a national sports champion, serves fresh, authentic organic food made with local produce. Her bistro is also a place for conversation and human connection.
Watch on YouTubeA young entrepreneur creates her high-end clothing brand and opens her first boutique in the heart of Islamabad, fulfilling her mother's dream.
Watch on YouTubeA ready-to-wear brand for women, run by young people. Yasmeen and Asfar, in textiles for 30 years, created Lulusar and its sub-brands Koyo and Morich, with a large open space for a team made up mostly of young women.
Watch on YouTubeNaffay watched his father build one of the largest fitness operations in Pakistan. A story of passing the baton, at a time when young people care more and more about their health.
Watch on YouTubeA school that gives young people the skills to succeed in hospitality, driven by the vision of a man who shook up a sector long neglected in Pakistan.
Watch on YouTubeWhat if fabric offcuts became trendy clothes? Behind the scenes at a factory in Faisalabad, a family business makes use of surplus from large export factories, for a sustainable and ethical model.
Watch on YouTubeMeet Usman: 100% natural products (probiotic yoghurts, kefir), croissants baked from 4 a.m. and a coffee on the terrace.
Watch on YouTube