Why Pakistan?

WhyPakistan?

I'm asked more and more. The world is changing, and many people want to rethink where they live. Here is my story, unfiltered: from a YouTube show in 2011 to eight years on the ground.

The Pakistani flag
The Army museum
Sunset over the towers
“Women in Khaki”
New residential neighbourhoods
“Pakistan Is Our Identity”
On the metro
At the “Discover Pakistan” desk
The Pakistani flag
The Army museum
Sunset over the towers
“Women in Khaki”
New residential neighbourhoods
“Pakistan Is Our Identity”
On the metro
At the “Discover Pakistan” desk
A museum exhibition
Café latte
Meeting an elder
By a mountain river
Mosaic pizza oven
An interview
Motorway at sunset
Hunza valley in autumn
A museum exhibition
Café latte
Meeting an elder
By a mountain river
Mosaic pizza oven
An interview
Motorway at sunset
Hunza valley in autumn
01

The spark

In 2011, a YouTube show introduces me to the history of Pakistan and its founding fathers. I want to know more. For years, I keep telling people we should go there one day.

The Pakistani flag
The Army museum
“Women in Khaki”
A museum exhibition
“Pakistan Is Our Identity”
At the “Discover Pakistan” desk
“One of the worst decisions of your life.”
What I was told when I wanted to leave
02

Eight years later

I arrived in 2018. Eight years I've been here. And now it's other people who ask me: why, and how?

Sunset over the towers
New residential neighbourhoods
On the metro
Café latte
By a mountain river
Meeting an elder
What about you?

Rethink
where to live.

Whether you're simply curious or have a real project, here's how I can support you.

01

Understand

Discover the country as it is: its cities, its people, its opportunities. My book and my galleries are made for that.

02

Settle in

Structured support, drawing on what I've learned in eight years on the ground, to avoid the mistakes at the start.

03

Build

Set up a business, a team, an impact project or invest: we look together at what makes sense for you.

Build in Pakistan →Read my bookBook a call